According to Salesforce, a purpose-driven company embodies something bigger than the products and services it offers. For example, Patagonia is a business that provides outdoor clothing and other goods. Meanwhile, Patagonia has also taken purpose in environmentalism and protecting the planet it makes clothes for.

According to studies from Apprenticeship Minnesota, being a diverse and human-focused company can increase sales revenue, customer base, and, ultimately, profits. Consumers and decisions makers within other businesses can more easily resonate with a company built on relatable human morals and contribute to positive growth.

Businesses should consider how purpose will be integrated into their business model. For example, one can utilize social responsibility to help guide decision-making. Meanwhile, work structures can change to reflect a brand’s purpose: for example, a business can offer mental health days as a part of PTO for employees to convey a need for mental health awareness.

If you’re looking to get educated on Purpose-Driven Brands, tap into trending conversations online to understand new developments within the business and social mission space. Meanwhile, PrestigePEO maintains a strong focus on DEI and encourages its client community to do the same. Visit our Diversity Center for more information!

From DEI to HR Automation, check out our post to find out what HR trends are predicted for 2023!

Businesses must have a stronger understanding of Diversity, Equity, and Inclusion (DEI) and how to implement DEI initiatives at work. DEI is an essential topic for workers. Businesses that have a more diverse workforce also experience faster growth and success.

Employee expectations are bound to change, whether it be the new norm of hybrid work structures or an increasing focus on mental health at work. Thus, HR teams within every business space need to tailor workplace experiences and norms that retain and empower their talent.

People-based analytics in HR teams will continue to evolve, revealing new insights to work structures and understanding employee priorities. This will become crucial in driving a more significant business impact!

HR technology will continue to develop, with HR automation platforms streamlining different human resources processes. HR leaders and professionals should prepare to learn various programs and address HR challenges outside of automated processes.